Angleterre – Les boissons Frijj proposent sur leur site fort bien réalisé, un advergame dans lequel vous devez visionner des vidéos sans esquisser un sourire (via la webcam).


Our new ‘You LOL You Lose’ website pits players against the finest, funniest and FAILworthiest videos YouTube has to offer. As the name suggests – laugh out loud and it’s game over (thanks to face recognition via webcam).

The site delivers three kinds of video – LOL, OMG and Cute – one for each of the three new ‘incredible’ Frijj flavours: honeycomb choc swirl, jam doughnut and sticky toffee pudding. Err, yum.

The game aims to help players build up their tolerance to the unexpected, so these brand new flavours don’t just knock them flat. There’s some smart tech in the mix too, re–calibrating the game for each player’s skin tone and the ambient light. Bet you can’t last a whole minute.

 

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boisson rire